They were meeting potential husbands through family connections but often they would have to decide whether to marry them after a one-hour meeting. A cousin, Saleh says, went through 10 years of this without finding anyone to settle down with. Saleh, 32, wanted to find a better matchmaking method. So he and three other entrepreneurs came up with Harmonica, a dating app he says meets the specific needs of Arab users — and gives people more than an hour to decide their future. Online dating is an emerging business in Egypt, where arranged marriages are common and meeting a potential life partner without family input is discouraged in mainstream culture. Informal dating often happens discreetly. The founders of Harmonica have created one of Egypt’s most popular dating apps Credit: Harmonica. Direct comparison to Harmonica is difficult, because Harmonica is registered in as a dating app, but SimilarWeb reports it has spent more than a month at the top of its category.
ON-LINE DATING IN EGYPT
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Harmonica is the Egyptian dating app that fits local sensibilities – and even helps you bring a relative in on your matchmaking.
The app, as a statement by Match Group notes, approaches mobile matchmaking with respect to local traditions and cultures. You can read more details about how the app works in this piece we had written last year. It was critical that what we built was something to protect them and represent the values that our community cares deeply about. It was also important that our parents would be comfortable with them using our app.
Harmonica was backed Startups it was part of their global accelerator and Flat6Labs Cairo. Both the investors with this acquisition have fully exited the Egyptian startup. It is the first high-profile exit for Flat6Labs, one of the oldest and leading accelerators of the region. This deal marks the first major Flat6Labs exit with significant returns on investment in just over one year. Cairo-based direct-to-consumer D2 furniture and home accessories startup Drowzy has raised six-figure USD in Jeddah-based accounting services provider Pi Flow has raised an undisclosed amount of investment from
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Online dating seems to be everywhere. From classic websites like Match. Why the growing trend? Yet while sites like OkCupid have been matching up singles for years, online dating has become even more popular with the recent advent of mobile apps like Tinder, which alone boasts more than 10 million active users daily. These new dating apps may be popular because of the different types of relationships users are looking for, said Ryan. Same-sex relationships, prostitution, abortion —— All of these things entered the public discourse.